What google changed the link building activities?

Hello friends, I recently got a new website (domain of article publication) and I want to make the SEO On & Off page.

The categories of websites are health, lifestyle, ART, PHOTOGRAPHY, RELATIONSHIP, people and more.

They publish articles daily and go to the countries of the United Kingdom and the United States.

Please, suggest me, what are the positive link building activities of Google that I can do perfectly?