Guys, what advice do you use? Thanks in advance!
Email marketing is one of the most effective digital marketing strategies to date. But, before starting your email marketing campaign, it is important to keep in mind some key points that will undoubtedly shape your email marketing campaign for success.
Email marketing would be irrelevant if your emails are not going to land on the intended users' inboxes.
I have listed below the critical factors that will be useful for effective email marketing.
1. Consider cleaning the email list
2. Check the content of your emails.
3. Verify the reputation of IP / domain
4. Use SMTP authentication in email scripts
5. Establish adequate SPF and DKIM records
6. Use security certificate in the mail server.