Chatbot Marketing Master your own custom chatbot without any programming knowledge
Discover the best tools to create your own personalized chat bot without any programming knowledge!
With sites like Facebook opening their platforms to automated messaging for businesses, chat bots have really exploded in popularity. Facebook went from zero chat bots in February of 2016 to 18,000 in July of the same year.
It had approximately 300,000,000 registered users, and those users exchanged 350,000,000 automated messages with the platform in the first seven months of their chat bot.
You've probably seen the chat bots in action. They are found on all types of websites, from major retail chains to mobile phone service providers and many other types of sites and applications.
At first, you may think that you are talking to a real person. Usually, a pop-up window with an image of an agent appears, along with a name. The "agent" asks something like "Can I help you with something?" Or, "Do you have any questions?"
The chat bots use artificial intelligence that is often quite advanced to answer many questions that a user may have, and in case the bot can not help you, generally, as a user, you must call, send an email or complete a attendance form. , or maybe to consult a FAQ page.
The chat bots are quite advanced, and many of them almost manage to trick users into thinking they are talking to a real person. This is beneficial, since it allows companies to reduce their overhead costs by using chat bots to replace customer service agents in many circumstances, and only when the chat bot fails to help the customer should it be an agent real. Chat bots have some drawbacks, but they also have many benefits.
In this guide, you will learn more about how chat bots can be used for marketing, and if chat bots are a good option for your business.