Really good question! I used to have this conundrum for a while and then I found the solution in the Google Design Sprint.
You can find more information about it online but basically, the methodology answers your question exactly : “What is the the next step right now?”
It was created by Google Ventures (the company that acquires new startups for Google and helps them get on the right track) and now the methodology is open to use by anyone.
In a nutshell: In 4 days you bring in all your stakeholders and you run a series of exercises: Monday – Mapping and Sketching, Tuesday – Decisions and Storboarding, Wednesday – Prototyping and Thursday – Testing. In one week you can clarify the vision of your organization and know what the next step is.
You should try it! It works wonders and it saves so much time!