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Ryan Deiss – How to design a brand plan
Design a brand that creates authority and increases sales
Become THE voice of authority in your market … WITHOUT sacrificing leads and conversions
This is what we will create together
In this brand new training, you will follow my proven step-by-step plan to build a brand that not only takes advantage of direct response tactics to sell your product or service … but also positions your business as the answer to all of your Customer Problems. customers.
You too …
Use Ryan Deiss' "Brand Model Template" to complete your ideal leads and position your business as the top of its category.
Discover the core concepts of branding and positioning (and why the vast majority of companies misunderstand it).
Follow Ryan's proven 5-step process for "reverse engineering authority" (and learn why it has nothing to do with "fake it until you get it done").
Learn how to code your brand "voice" so you can scale without losing your identity and soul (TIP: this is the key).
Identify your "Authority Amplifiers" to discover your brand's mission, vision and values … and how to position them in your message to build a lasting bond with your audience.
Discover the key to finding an authentic voice that brings like-minded customers right to your door
Take advantage of Ryan's "6 Point Brand Audit" worksheet to streamline your overall brand strategy and ensure your messages are consistent across the board.
It's 2019. Ignoring your brand and focusing solely on deals and funnels is no longer an option …
By the time we're done, you'll have a "Brand Plan" that contains all the core assets you need to clarify your brand's messages and positioning, so you can attract your ideal customer and position your brand as the primary authority in your space. .
Engage this workshop and let's start building YOUR brand that SELLS today …
What you will learn and take advantage of
Messages that create a lasting emotional connection with your customer
Just "show up" and hope that the sale is no longer enough. Your customers want to know who you are and why they should trust you about their competition. By creating a voice for your brand, one that describes a clear mission, vision and set of values, your company can stand out in a crowded marketplace and provide a storm port for your prospects.
A clear path to success that positions your brand as the solution to your clients' problems
If your brand doesn't answer your customers' questions as soon as (or even BEFORE) they ask, you're just another noise generator in an already HIGH and crowded market. Through the resources and methods taught in this workshop, you will go with a scalable plan that establishes you as THE voice of authority in your market.
Apply direct response copy and storytelling to turn more sales and make customers loyal brand advocates.
The simple truth is that your customers won't trust you if they don't know you. By creating your Brand Plan, you will have all the tools you need to tell a compelling story about your business … who you are and why your product is as important as everyone else. You are giving your customers the information they need to make the obvious decision: YOU.
What you will learn
The key to finding an authentic voice that brings like-minded customers right to your door
Ryan's secret strategy for the reverse engineering authority (and has nothing to do with "pretend until you do it")
5 quick steps to take what you already know and believe, and make it a brand that SELLS
The tools to develop a structured narrative that keeps your brand messages consistent, no matter who on your team is creating the content
How companies like Angie’s List, Shinola and SeaVees use automated emails to move MILLIONS of dollars from a wide range of products, PLUS …
DigitalMarketer's proven email copy and paste template (5 series and 37 total emails) that makes creating high conversion promotional email campaigns as easy as "COPY … PASTE … SEND"
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