I am investigating some reports in Google Analytics, however, I have been drawn to the fact that I can not find approximate numbers between the Google search console and the Google Analytics traffic numbers, for the same period of time, for the same domain.
I compared the same period of time (April 13 to April 13) in the search console "clicks" with "sessions" in Google Analytics traffic acquisition for
source / medium = "google / organic". As seen in the screenshots below, the numbers in GA are 25% HIGHER (not lower) than those in the Search Console.
The domain runs HSTS, so all requests are HTTPS and must be counted in both places.
- Is it the correct metric that I am comparing?
- Why are they different in the way that the GA number is higher? I would understand why the "sessions" would be smaller, but not the other way around
- In which of the numbers should I trust?