I bet there are many people struggling with promotion and marketing.
Using SEO and ordinary promotion methods, such as influencing social networks, is always a good thing, but with a lot of competition and worthy "enemies", it can sometimes be difficult to achieve your goal.
Would you take some risks and do some wild things to expose yourself or would you convey about the old methods?
I have seen many people trying to get some exposure by doing certain things in their community. You could host or sponsor certain events and have your ads everywhere. But that is not the safest bet, it does not guarantee that it will succeed, nor is it so unique.
Working as a team with other forums and advertising with each other might not be a bad thing, but in doing so, you could also lose some of your members if they think the other forum is more attractive.
There really is a small place for originality when it comes to promotion. Many larger companies have already covered many unique forms of promotion and marketing.
– My idea –
Randomly, I thought of a way to promote yourself. I'm not sure if someone has done it as a forum user to date, but it might seem like a good idea. It implies a certain risk factor, but it could also be a very good way to promote yourself.
Target the students. Start by making printed promotional material and invite students to join your forum. The deal is. Ask them to write for you for a month, without spam. Have interesting discussions begin and also participate in them. After one month, you will choose a winner (or some) and offer them a monthly scholarship / monthly help for 1 year of your study.
Now, the risk factor here is. You should know that not everyone will remain in their forums. You are giving away money. It is up to you to decide how much you are willing to give, but it has to be a decent amount to really interest people.
I would really enforce an agreement along with the scholarship. Make a t-shirt with the logo and URL of your forum and make it part of the deal. Your chosen winner must use it from time to time if he wants to continue obtaining the scholarship from you.
In case there is a certain couple, try to have your chosen one wear a shirt also on those occasions.
What you think? Would that work? I would surely do it in the first month since many students would love to get money, but after that it is a completely different story.
I hope you enjoyed reading this