If you want your customers to find your business through search engines, you need to invest in SEO. Optimization for search engines may seem daunting, but the benefits of SEO far outweigh the challenges you face when you start out. By optimizing your website, your web content, your social networks and your online presence in general, you will improve your presence on search engine results. If you are still not convinced to adopt an SEO strategy, consider these 10 benefits of SEO.
1 / SEO allows you to increase your traffic
When your site appears at the top of search results, more customers will click on links to your business (Website, Google My Business page). Also, the more effort you invest in social media, the more you will see an increase in site traffic through Google Analytics or whatever tracking software you use.
2 / SEO remains an affordable marketing lever
When you run a PPC campaign or any other paid marketing campaign, you have to pay every time someone clicks on the link to your site. But when you invest in SEO, those clicks from organic search results are free. Working with a reputable SEO agency can help you create an effective and profitable strategy that uses keyword and link building techniques to improve your search engine rankings.
3 / A good ranking increases the confidence of Internet users in your company
When you search on Google, you tend to believe that the first page of results is reliable and trustworthy. When your business tops the list, customers will think the same. Consumers trust Google’s organic results.
4 / SEO generally has an interesting ROI
When someone clicks on a link to your site from organic search results, the sale amount is usually higher than when the click is from a paid ad. Beyond the amount of sales, many other data are made available to you and can be very valuable to you. For example, the demographic information of your target or the search terms they use can help you plan future marketing actions.
5 / Working on your SEO makes you more competitive
One of the main reasons you should work with an agency for your SEO is that your competition probably already has. In order to stay competitive in your market, you need to work on your SEO strategy. It is essential to do this continuously so as not to be left behind by your competition.
6 / SEO: a long-term strategy
Although the benefits of SEO are many, the results do not show overnight. No SEO company can get your site to the top of a popular search term overnight. Building a great SEO strategy takes time. Indeed, it requires regularly optimizing your existing site, creating more content and gradually building your online presence. But even if it takes time, the investment pays off in the long run. Once you’ve built your SEO strategy, all it takes is a little maintenance to maintain your rankings.
7 / SEO allows you to stand out and find the customers who are looking for you
When you create a solid strategy with an SEO agency, your business can position itself in a niche and stand out from the competition. By optimizing your site to showcase precisely what you offer, and targeting it to your ideal customer, you will be able to reach the key people who are looking for a business like yours.
8 / Work on your SEO to get closer to the top results
According to Hubspot, 75% of people don’t go further than the first page of search engines. If your business isn’t on this first page, most customers won’t find your site. By improving your SEO, you can slowly get your site higher and higher on these SERPs, thus ensuring that you are reaching the right potential customers.
9 / Local SEO helps customers find and contact your business
If you have a physical point of sale that your customers go to, local SEO should become a top priority. By improving your ranking on Google, you make it easier for your customers to find you and therefore to buy more easily. Indeed, 72% of consumers who search local then visit a store within 3 miles of their current location. And even more impressive, 18% of geotagged searches on mobile result in a sale in less than a day. So don’t neglect the management of your Google My Business page!
10 / SEO boosts your growth
By increasing the traffic to your site from search engines, those many more visitors will turn into buyers. When you have a strong digital presence, boosted by your SEO, you give your business every chance to grow quickly!
So, implement your own strategy without further delay in order to benefit from all these advantages of SEO!
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