What is SEO and what is its benefit
Search Engine Optimization (SEO) SEO is a group of techniques that enhance the understanding of the topic or content of a page or the sum of the pages of a website by the search engines known as Organic (natural or free), this process seeks to improve the visibility of websites on search engine results pages (… Google Yahoo), by providing the maximum amount of information about the web page content of the search engine robots (robots), mainly by relying on keywords related to the main topics of the site.It is generally assumed that a site is well-positioned if it is among the top ten results of the searches conducted on keywords related specifically to the main topics of the site.
Improving a website that goes through the development of several internal technologies: content accessibility, semantic coding, implementation of the improved tree structure, internal linking of pages, and addition of new content. But there are other external factors that will strongly influence the raising of the site’s position in the eyes of search engines; The number and quality of external links related to internal content, and signals provided by social networks are all positive factors.
Search engines have the ability to read the content of URLs / pages as text. If it is true that the process of improving the positioning of a site begins with the quality and relevance of its content for browsers, then everything is important in improving a website at the level of search engines, including the paths, URL links of each page.
Search engines read the text of the URL very well and thus the latter is considered the best keyword, which may explain its high prices. For example, if the domain name Jamal.com is hosting an MP3 website, it is better to name its pages Jamal.com/mp3.html rather than Jamal.com/page_1.html. Google analyzes the sites as a visitor, so the URLs must be logical and relevant to the content of its pages.
White hat and black hat techniques:
SEO is dealt with in different ways. In general, we can divide it into two basic techniques, which are called “white hat” and “white hat”. White hat technology is based on creating high-quality, user-friendly content. One of the most important characteristics of this technology is the use of accurate and appropriate keywords, building internal and external links. Creating good content at the level of “blogs” and “directories” for “backlinks”. As for the black hat technique, it depends on the use of all available means, such as buying links in bulk or adopting the method of hiding texts saturated with keywords by making them the same color as the background or by giving them a transparent feature. On several occasions, this technology removes sites that depend on them from Google’s indexes or other search engines.
Before starting the SEO process, it is necessary to define and choose the keywords. There are different targeting strategies that can be relied upon, we may be ungrateful of them, for example, how to target general requests (TV, apartment, cheap flights …), despite the competition known to these requests “Requests, However, it includes a large volume of user traffic. Conversely, methods that rely on the “long tail” technique target a specific audience. If using this strategy it is necessary to use a large number of key phrases.
To define your keywords, there are several tools:
- Google AdWords Keyword Recommendation Tool.
- Search suggestions provided by engines
- ; Tools like SEMrush.
Keywords are ranked based on several criteria:
- Potential traffic volume
- Estimated conversion rate
- The word competitiveness.
To improve the content, you need to consider
: 1- Define what users are searching for (= what keywords are used)
2- Adapting the editing line on the basis of the dictionaries used by Internet users, thus organizing the contents of the website according to the user’s needs
3- Skillfully writing URL links depending on the content, efficiently conveying them (HTTP), and formatting the information correctly and neatly (HTML).
There are hundreds of criteria used by positioning algorithms, and here we mention some of the most important:
1 – Popularity of the page
2 – The importance of linked pages
3- The text of the links to the page
4- The suitability of the page
5 – Page Confidence Index
6 – Seniority of the site
7 – Domain Name Authority
8 – Page Rank
9 – The quality of the links on this page
What is the benefit of SEO?
SEO is often seen as a good way to avoid spending big money on advertising campaigns by improving your ranking on organic organic search results. But thinking that SEO will put you among the first ten results on Google in a short period of time is wrong, so anyone who wants to invest their time and money in this process should take into account that improving the ranking of a site requires a well-studied set of keywords and a period of time that may count. In months or years.