The optimization of your website and blog is an important element of your content marketing approach. While SEO is changing, it keeps abreast of vendor plans, as it is a powerful way to attract visitors to your company's point of sale and direct them to your sales funnel.
SEO methods are constantly growing due to the developments of the search engines and the changing views of the users. It is not so easy to keep up with the most successful optimization methods, since many companies fall into the trap of doing SEO incorrectly. Instead of seeing great traffic and increasing conversion rates, the results may be the opposite.
There are some common SEO mistakes that are hard to avoid. Testing optimization methods is also difficult because you can not verify your methods in real time since the rules of the search engines are becoming difficult to predict.
While the field of optimization is constantly evolving, some practices are proving to be effective, while others are harmful in the long term. Let's review the ten most common SEO errors that you should avoid so that your company's website gets the desired results to match your efforts.
1. Choose the wrong keywords
Optimizing the keywords you want your website to rank. But are you selecting the right ones?
One of the most common errors when choosing keywords is to avoid the preference of search engines and users for long tail keywords. While you can define your products and services in a certain way, it is more important to understand what words your potential customers would use to tell you. Sometimes, the terms that you consider correct may mean something completely different to other people or may be too generic. In any case, you will be optimizing for all the incorrect keywords.
It is best to do your background research wisely before beginning optimization. Using tools such as the Google AdWords keyword planner, Google Trends, SEMrush and Moz Keyword Explorer can help enormously to put your finger on the pulse of trends and the right keywords.
2. Use of keyword stuffing
You might think that using your target keywords in each sentence of your content would increase your ratings. That approach could not be more wrong. In fact, exaggerating with the use of keywords is registered as spam by the search engines, which means that it really hurts your SEO performance.
That's why the keyword "fill in" or exaggerate your intended keywords is not crucial to the success of your SEO. Such an approach would make its content unnatural and useless to the proposed audience. In fact, Google is using a special semantic search called Latent Semantic Indexing (LSI). This program can recognize the subject of your content without the need to fill your content with duplications of your target keywords.
3. Create content that is not about your keywords
Another common drawback in SEO optimization is the production of content that is not really about your keywords. The problem is that you want to classify for a certain keyword, but you can not focus the text on the subject of your goal. Search engines like Google need to provide their users with the most appropriate content for people's search terms. Therefore, if your content does not respond to the needs of users, it will not be classified well.
This error is usually the result of trying to fit some different themes into a single piece of content, create low quality work with just keywords or optimize for several keywords in an article. Your main objective should be to produce content that really corresponds to the questions and wishes of your target audience, including the use of the appropriate search terms. Then, search engines will be able to crawl your content to match the keyword you're improving.
4. Publication of non-original content
This next typical error is associated with the quality of its content. While text replication was a common practice today, today search engines penalize this approach. Copy and plagiarize content is done as a practice of spam and is highly inadvisable.
The duplicate and thin content simply does not work. Instead of dividing the copy of other places or using software that "spins" the content in a new way, it is worth investing in the creation of original and meaningful texts. This is the only way to ensure that your website is not reduced and entered on the back of the search results.
5. Skip title tags and meta descriptions
The optimization of your content does not end once it contains a target keyword in your articles. Title tags and meta descriptions are important SEO elements that should not be forgotten. Avoiding them means a huge lost potential for your content. These optimization factors are measured by the search engines when they crawl your website, so if they are done correctly, they can improve the performance of your content.
The additional technical detail that content marketers sometimes forget is to include image tags. The alt tags of the visual elements that they contain in their content are important, since they are another sign of how they are directed to the articles. Search bots can not see the images, but they can read alt tags and add this information in the way they index their pages.
6. Missing quality links
To get the best of SEO, today's content marketers should consider that the quality of external links included in the content is more important than their quantity. That's why it's best to make sure you're linked to relevant and well-ranked websites with solid characters, not anywhere. It is also useful to link to the sites that have linked it, as this reduces traffic in the future.
Another counterproductive practice when it comes to links is to use a useless anchor text. This wastes valuable SEO opportunities, since the anchor texts mean for the reader and to look for bots about what the link is about and how it can be useful for users. Therefore, avoid using "click here" as anchor text and be sure to choose a variety of anchor texts, since using the same text again and again can be seen as spam.
7. Go the wrong way with your internal links
There are also common mistakes when including internal links that you should keep in mind. Naturally, it is mainly about thinking about the pages of higher performance and consider placing links to them in their content. This is a method to give them visibility and create additional traction. But make sure you do not contain internal links just by having them in an article if they do not match the subject and focus of the piece.
As with keyword stuffing, it is essential to be careful not to exaggerate the internal linkage. If the content and links do not seem natural, the work will not be appreciated by your target customers. Neither would be well treated by the search engines, since it can be seen as a false practice.
8. Do not spend on a quick and friendly mobile experience
SEO optimization not only has to do with content and keywords, but also with the quality of your website, mainly its performance on mobile devices, which are the best option for users today. Google and other search engines can find when your website is not compatible with mobile devices.
If you have not considered a smooth mobile experience for your audience, your ranking in the search engines can be risky. The same happens with the loading speed, since the search engines also assign a range to it. You should not be surprised if a slow website leads to a lower SERP (search engine result pages). You can use online tools such as Pingdom and GT Metrix to analyze where speed problems come from and how to repair them.
9. Not using the power of influencers in social media communications
Optimization also has a social measure. When you share your content on social networks, one of your main goals is to draw the attention of users who have a significant online effect. This means that your content is seen by both your target audience and the search engines. That is why it is important to create partnerships with such "advanced users" and use their credibility to promote their content.
Another aspect of this is to send your blog posts or website promotion to social sites like Digg, Reddit or Quora without having an & # 39; advanced user & # 39 ;. It is much easier to make noise about its content when the user who shares it has confidence in that network. . Relationship building and structured diffusion through influential people is a crucial part of your optimization strategy.
10. Forget about Analytics
The only way to know if your SEO optimization and your content problems work is to track your progress. Many sellers neglect the numbers, but this is a serious mistake. The configuration and periodic review of your analyzes are important for your optimization results.
Google Analytics and Google Webmaster Tools are just two of the main tools you can use to measure and get an overview of the performance of your website. With your help, you can see how your optimization works for different types of content and use many strategies that you are testing.
Search engine optimization is an essential part of any content marketing strategy today. While you can find many tips online, committing some typical SEO errors is common. Instead, it is better to know well the challenges that others have experienced and avoid them in your marketing efforts. These ten errors have proven to be fairly common, so they are now easier to identify before committing them.