Yes, according to social networks, 97% of small businesses use social networks to attract a new customer to purchase services or products. In today's digital media, if someone wants to buy a product or service, first read their reviews and compare the company and its services. Social media marketing helps validate your brand and is no longer optional. It is an essential way for companies to reach consumers and, when done correctly, it tells consumers that their brand is active and focused on communication. When done effectively, marketing on social networks can lead to more customers, more traffic and more participation.