Is it better to use a sentence as a search filter to engage the user compared to displaying the highlighted items?

In a market, what do you think will be better: create a sentence that the user completes by choosing between several options that lead to the results base in his application, or simply show the highlighted items (best selling, most popular, etc.) ?

For example, a sentence like in this link, where clicking on the underlined words opens a dropdown selection: http://tympanus.net/Tutorials/NaturalLanguageForm/enter the description of the image here