The first step is to choose the keywords you think your target audience will look for.
Optimization of page content
Making a good page title
Avoid spam in your content
Is your content relevant?
The description of the META tag
Part 1. Keyword optimization
The first step in a search engine optimization campaign is choosing your keywords or keyword phrases for each of your web pages. Keywords are the terms that search engine users write in the search box to make a query. The right keywords are those that: clearly describe the purpose and content of your site, and allow your site to be displayed as close as possible to the first page of results.
A good position does not depend only on your choice of keywords. It also depends on how well you place those keywords on your website and how many external quality pages are linked to you. However, choosing the wrong keywords can get rid of all your search engine optimization strategy, so you need to invest a few hours and make sure you do it correctly.
Let's start with your home page. Look carefully and write the words and phrases that best define your site. Try to form sentences of two or three words, since the competition for single-word phrases is fierce, and it is practically impossible to obtain a superior position for them. That's why, from now on, we'll talk about keyword phrases, not keywords.
Once you have developed your list of possible keyword phrases, you will be ready for the next step: analyze the demand and supply of those keyword phrases and choose the best ones (those with good demand and without sufficient supply).
First we will review the demand of your selected keyword phrases. For this, let's go to WordTrackers Search Term Tool.
Overture is another popular pay-per-click search engine (as we know, pay-per-click search engines are the only ones that reveal the popularity of keywords for free). Then you will write each of the keyword phrases that you selected and you will see how many people are looking for those terms. This tool will show you only the searches made in Overture (and only in a month). However, the relative popularity of each search term will also be very similar in other search engines.
In addition to informing you if your selected keyword phrases are popular, this tool will show you other keyword phrases that you have not thought about, which may even be more relevant to your site. For example, if your first key phrase was "Italian Restaurant," the search terms suggestion tool will also display other popular search terms, such as "Italian gourmet restaurant," "Northern Italian restaurant," "Italian Pizzeria restaurant," "Miami Italian Restaurant" ", etc. You can also try other key phrases, for example:" Italian cuisine ", and propose more specific key phrases, such as:" Italian cuisine "," Italian cuisine "," Northern Italian cuisine ", "Good Italian cuisine", "Italian gourmet cuisine", etc.
What you have done is validate and expand your group of popular and demanded keyword phrases for your web page.
The next step is to verify the supply or, in other words, see how much competition there is for the selected keywords. Naturally, you want to focus on keyword phrases where the competition is less fierce. For example, choosing "Italian Restaurant" will only hurt you. There are so many of them that their chances of appearing in an advantageous position within the search results are very slim.
Having said that, get your list of keyword phrases, go to Google and write each of them in the search box. Enter your keyword phrases in quotes (to filter the least relevant results) and see how many results each individual query produces, noting those with a relatively small number of results (less competition). You will continue with the key phrase that:
1. Better describe the subject and the content of your page.
2. It is a popular search term according to the Overture search terms suggestion tool.
3. Generate a relatively small number of results after performing the Google search.
If "Gourmet Italian Restaurant" is the key phrase that best meets these three criteria, it will become your primary key phrase. To get even better results, you can choose a second key phrase to make your page more relevant to an even more specific niche. For example, if your restaurant is in Miami, you can consider a "Miami" key phrase.
Once you have chosen the keyword phrases for your home page, do the same for the other pages on your site.
Next, you will take the selected keyword phrases and optimize your pages to a great extent for them. This means placing them in strategic locations in the title, headings and body of each page.
PART II: OPTIMIZATION OF WEB PAGE
Once you have chosen your key phrases, the next step is to optimize your page for those key phrases. To do this, place your keywords in strategic locations within your page. What follows is a checklist of tips and steps that you must complete to optimize your page:
Key phrases in the title of the web page:
Create a descriptive title for your page. The title of your website is very important because it is what search engines show as link text as a result of a search. The title should include your main key phrases, while at the same time you should describe your business very well and should attract readers to click on it.
1. Unless your business is large and known (such as Microsoft or Coca Cola) do not start the title of your page with the name of your company. Start your title with the words that search engine users will probably use, and those are your key phrases.
2. Place your main key phrase at the beginning of your page title (key phrase prominence) and keep your key phrase together (keyword proximity).
3. Put your second key phrase in another place in the title.
4. Make the title short (8 words or less).
Key phrases in your keyword meta tag: search engines rarely use the keyword meta tag (Google ignores it completely). However, place a list of your primary and secondary keywords in the Keyword Meta Tag of your page, in case the search engines decide to reuse them in the future.
Key phrases in your description meta tag: The meta description tag is still important, since some search engines use them to create the result link. Remember:
1. Include your key phrases (primary and secondary) in your meta description tag.
2. Make your description descriptive, concise and professional. Avoid the use of kick drum.
3. Make it short (25 words or less).
4. Do not make your description sound like a collection of keywords.
5. Keep your key phrases together.
Keywords in the body of your page: it is important to use your keywords to a large extent on your page, as this will help the search engine determine the theme of your page. Follow these tips as much as possible, as they will help search engines determine the relevance of your page for the key phrases chosen:
1. Use your key phrases several times and place them as close as possible to the top of the page.
2. Place your key phrases between the header tags (H1, H2 or H3) in the first two paragraphs of your page.
3. Put your key phrases in bold at least once.
4. Repeat your key phrases frequently to increase your keyword density. Repeating your key phrases 5 to 10 times per 100 words on your page is considered effective.
5. Since you have to repeat your key phrases frequently, you must take special care not to make your text sound uncomfortable. Your visitors should be able to read your page fluently and effortlessly. Remember that, ultimately, your readers will decide if your page is worth the time they spend on it. A pleasant experience will make it more likely that they will return. A good resource on how to write a friendly copy for search engines without losing readability is this special SEO writing report by Jill Whalen.
Other web page design considerations:
* You must make your page easy to navigate through the search engines. Search engines prefer text over graphics and HTML over other editing formats.
* Use a lot of text, especially in your navigation bar. Avoid placing text in graphic format since search engines will not be able to read it.
* Avoid frames. Search engines have problems tracking them and can only index the framed content page and not the navigation frame.
* Create a Site Map that includes all the pages of your site and places a link to the Site Map near the top of the home page. When the search engine follows the link of the site map, you will find and index all the pages of your site!
* If you use a left navigation bar, the search engine will read it before the body of your page. Be sure to include your most important keywords there as well.
* Make sure all your internal pages link to your home page. Sun. Do not try to describe all your products or services on one page. It will confuse the search engine and dilute the relevance of your page to your selected key phrase. Instead, create different pages, each with its own content and key phrases, and optimize them as well.
This is practically all you have to do to make sure that your page is optimized for the chosen keywords. The next and final step to increase the ranking of your site is to get as many links to your site as possible, from quality sites that have a theme related to yours.