How to increase the loading speed of your website

Imagine this: your e-commerce site is losing visitors on Black Friday
or the recent record of Cyber ​​Monday, traditionally both
The best shopping days of the year.

The worst thing is that this situation is totally unnecessary. Your
I could have kept those visitors if I had only reduced the
loading time. By neglecting something so important, you are losing a
a significant amount of money and will continue to lose revenue until
address this problem

Why does speed matter?

Speed ​​matters first because it is an aspect of an efficient,
high functioning website. Nowadays, when most people access the Internet from mobile devices, the speed of the site has become especially important. But the speed of the site also matters because people
the attention span is getting shorter and shorter. The data show that
almost half of all Internet users expect web pages to load less
Two seconds If your site takes more than three seconds to load,
40% of users will continue. And speed is important for Google.

Since the introduction of Google's Mobile First Index, The speed of the site is the official Google ranking factor.. This means that the slow loading time means a reduced classification, therefore, a poor visibility of the site.

The speed of the site has a great effect on usability and conversions. If people leave because their site is too slow, they are not converting.

It is not surprising that many companies focus on improving the speed of the site today. Pathwwway, a company focused on the growth of product design and development, designates the loading time of any major priority of the company.

For these reasons, web developer Robert Mening says that increasing the site's speed is "an essential skill for any website owner." It provides an extensive list of strategies to speed up WordPress (WP) websites in particular.

Evaluate your site

First, you must objectively test the speed of your site. To do it,
You can use GTmetrix or Pingdom, which provide a detailed
analysis of what (in any case) is causing your site to be delayed.


These tools measure if your site is too slow and you can also use
They to continuously monitor their performance. Remember that your goal
it must be for your pages to load in less than two seconds. Faster than that
it's even better

Have a good base

Make sure you have a good hosting provider. Most likely, your
It is best to opt for a virtual private server (VPS). Shared hosting
will delay it too much, and a dedicated server will probably have more
Power that you need and is too expensive.

You should also consider
Managed WordPress hosting created especially for WP sites. With managed
you will not have to be responsible for the technical aspects of
Your place. Keep this same mentality when selecting your theme.

Choose one that only has what you need, keeping it as light as
possible. One strategy is to opt for a minimal theme and then add
Add-ons to add additional functionality. You could also consider
using a content delivery network (CDN).

The closer a server is to a
user, the faster the loading time. A CDN takes your statics.
files and distributes them on several servers around the world so that
Your site is closer to the people than it would have been otherwise. There
There are even solutions that will allow you to host parts of your site.
through a CDN. Some CDN resources that you can consult are:

  • MaxCDN
  • Amazon Cloudfront
  • Cloudflare
  • Jetpack (a plugin)
  • WOT Cache

Updates and Maintenance

Needless to say, you must keep all the elements
of your site as up-to-date as possible. This includes everything from
HTML and PHP for your theme and add-ons. Your hosting provider is
responsible for the primary updates of your site, but you must still maintain
any eye on them

The more up-to-date your technology is, the more secure your site will be
It will be and how much more efficiently it will be executed. Clean your database as
It is full of data that you are not actually using. You should
remove anything you are not using (add-ons, widgets, etc.).

Other tactics to decrease the loading time

Accelerating your site is about allowing you to do as little as possible.
With this principle in mind, consider doing the following:

  • Do not host videos on your site, embed them automatically
  • Compress your images and files from your website.
  • Reduce server requests (for example, limit the number of posts that you show in
    Each page, breaks comments and publications on pages, implements the lazy load
    for images)
  • Allow caching
  • Concatenate files (that is, combine them into a larger file)
  • Minimize files
  • Limit what you can (such as posting reviews, buttons and widgets)
  • Disable pingbacks and trackbacks
  • Include an expired header in your static resources (this determines the amount of time a visitor's browser stores the content)
  • Optimize CSS delivery
  • Prioritize over the content of the fold

Use a web design platform made for site speed

If your current content management system or theme is giving you a
Bad moment, in terms of speed, change as soon as possible. Do not try to fix or
adjust. Use a website creator who gets it.

Duda is a solid example of an agency-friendly website building platform built from scratch to minimize loading times. Duda's Technology Director, Amir Glatt, even published a detailed article describing what they have done to make Duda's infrastructure as aligned as possible with Google's best practices for page speed, achieving better scores than Wix. , Weebly and even the powerful WordPress:

Site score "width =" 600 "height =" 376

Accelerated Mobile Pages (AMP)

It's an old news that people are using the mobile more and more for all
your online activities. Not only your site needs to load quickly
But it also needs to load quickly on smartphones. Due to the
Google has launched the widespread use of mobile devices Accelerated Mobile Pages (AMP), which is "an entirely new way to create web pages and effectively change the mobile web."

AMP is an open source software designed to increase loading speeds in
mobile devices. Even before AMP, Google took steps to favor
Friendly sites for mobile phones So the better the ease of use of your mobile site,
the better your ranking. You can learn more about AMP here.

Test, Audit, Arrangement

Testing, monitoring and auditing the performance of your site must be done continuously. Your site can generate errors at any time due to redesign, new features, new sections / products that are being added, seasonal traffic spikes, sudden success in social networks, etc.

Serpstat is an advanced SEO platform that can help you audit your website and alert you of errors regularly. The load speed problems will be divided into two groups so you can easily prioritize:

  • High priority
  • Medium priority

It will also provide explanations for each item you are reviewing so that you better understand any problems and easily delegate the task to a team member other than SEO.

Audit serpstat

Everyone benefits from fast loading speed

No matter what area of ​​life we ​​are talking about, people appreciate having orderly, fluid and fast experiences.

Optimizing your site for speed will put you ahead of most
websites on the internet. The result will be that you lose less.
Visit and increase your income.