Often, the first step that is taken to optimize the website for search engines involves the search for keywords.
However, to be honest, you must perform that keyword research BEFORE doing SEO. In fact, you should probably do it before you even build your website! Keep reading to find out why.
Keywords as seeds
Think of the keywords as you would think of the seeds you use to grow your garden. You can start by thinking about what you would like to grow, but before buying the seeds, you will investigate what types of plants grow well in your area.
For example, I like certain home-grown tomatoes, but if I lived further south, I would not dream of growing them, except under specifically controlled conditions; South Florida suffers from a serious problem of nematodes. Which is a shame, because otherwise you would realize that the weather is perfect … well, as long as you keep in mind that the growing season is different because it's very hot in the summer for tomatoes to have success. (Big surprise for those of you further north, yes?). And I do not even mean the consistency of the soil …
Now, before taking this metaphor too far, let me explain what I am trying to point out: if you do not do your research, you could end up with some really nasty surprises. You may want to use a keyword that receives a lot of traffic but also has a lot of competition. You may want to use a particular keyword for your product, but find out that your customers use a totally different word for the same thing.
Or you could get some nice surprises … like when I grew a tomato plant and I had it for more than two years, when I heard that one should replant every year. Apparently, not in Florida, or at least not with that particular plant! But you will not know unless you do the research.
The investigation is everything
You would not even begin to create a large-scale garden without researching your plants, and you should not even begin to create a large-scale website without doing your keyword research. Like plants, keywords are the key elements of your website; It's what the site is about. Yes, I know, it's about content and offering a good user experience (and helping you carry out your business, of course), but your content grows from the categories you choose and those categories are your keywords.
Keywords are like tomatoes; Raw or cooked, you can use them in everything. And many people do it. This delicious red fruit goes happily to salads, pizzas, stews, soups, chili, burgers (both tomato slices and ketchup), pasta sauce and much more. If you research the keywords correctly, think about the intention, how you can organize and group them, the keywords can help you create navigation, titles, descriptions, content and blog posts.
But, of course, you still need tools to make your garden grow. And depending on your area (or platform), you must choose the right tools, whether WordPress plugins or independent web applications. It is best to bet on a solid all-in-one solution that can address many aspects of the research and marketing of your keywords. Cyfe is an example because, with its multiple widgets, it handles the research, tracking, organization and expansion of its keyword lists:
Your keywords help you market your website; They tell everyone what your website is about. And by "everyone" I mean the search engines, their visitors, their writers, their suppliers, those who create your product or service, and even you. And that's why you should do that research BEFORE building your website. Because if he does not, he could find himself struggling to grow tomatoes in South Florida in July in a soil full of nematodes. Good luck!