Jmk909er, I do not think I can really be of much help since I went to live with my first FSB store. I have written the first 6 articles for the site, I have added a blog and I have been posting on the blog since I was live on May 1st and I have about 10 publications so far. I have received approximately 15 comments of valid posts on the blog site to date (as well as more than 100 spam comments). I kept the list of products quite small, about 25 items in the store, to begin with. As suggested by FSB, I have tried to optimize SEO in all the areas to which we have access and rewritten the descriptions to make them more interesting. I plan to add a Facebook link to the store next week, so I'll see if this has any impact. I signed up for a Pinterest account and a YouTube channel, although I'm not using any yet. I think that will be all for me for now.
I've already started at the 2cd store for a different product line and I hope to have it up and running by August 1st. The second will be much easier than the first, since I have a better idea of how to do it. I think I will make this deadline to live on or around that date. I have used Market Samurai software to help me find better keywords for the site, although I'm not sure if that will help or not.
I'm sorry, I do not have words of wisdom. I'm sure there are other FSB users that could be very helpful to both of you. In any case, the best for you.
Wishing you a successful 2015