Few should know definitions of digital marketing

1. CTR – Click rate

The active click factor distinguishes the level of people who click on connect. Usually, put in a promotion, site page … and so on. The higher the CTR rate, the more individuals experienced. CTR is critical for some parts of the digital world.

2. CPA – Cost per Acquisition
Cost per acquisition is a valuation model in which organizations are charged the publication stages when potential customers, agreements or changes occur. However, it has existed on a temporary basis, but has been producing considerably more activity as a typical estimation model at the end of 2013 and mid-2013. The best thing about CPA is that you are charged for the results you need.

3. CPC – Cost per click
Cost per click is a valuation model in which distributors charge organizations for each snapshot that people make in a test / test ad that takes people to their organization's site (ideally a presentation page) !).

4. Keyword
A slogan is a word or expression that your group of viewers uses to find important points in web indexes. In the event that it is a flower shop, an important phrase could be "Buy red roses" [short keyword] or "Hoping to buy roses from a flower shop" [long tail keyword]

5. Organic traffic
This is an activity that is created on your site and that is produced by a search engine. This could be Google, Yahoo or Bing activity. Otherwise it is called "free" activity. Natural activity is the best type of movement!

6. paid traffic
The paid query is the point at which an organization offers phrases of interest and makes announcements around those keywords to be displayed on the web crawlers. These results are displayed independently, either on the best, the base or the right half of a page of list items. The payment activity also includes any type of paid advertisement that specifically indicates your site.

7. Web optimization – search engine optimization.
The improvement of the site is a way in which an organization progresses on its page, which allows the site to have a higher ranking on the results page of an Internet search engine (SERP). The higher the positioning, generally more activity occurs (if the keyword has movement) and focuses more on the movement.

8. SEM – Search Engine Marketing
Internet search marketing is one way in which organizations can get more agreement with web crawlers by offering search terms. Try to see our article on How to run a PPC review.

9. SERP – Search engine results page
The search results page of the Internet is the summary of the results obtained by a web index after making a query. Basically, on the off chance that you're looking for where your site is for "Best Digital Marketing Agency," a SERP report will tell you that your site is in # 4. Which means your site is in fourth position ( first page).

10. Domain authority
This is a scale of 1 to 100 that web search tools use to decide how legitimate the site of an organization is, 1 is the narrowest range and 100 the most prominent.

11. Keyword stuffing
This is the act of using an excessive number of key phrases in the content with the expectation of making it more obvious in web search tools. You will be punished through web indexes in case you depend on it. Never mess things up, just give an incredible and profitable substance.

12. META Description
The representation of META are the few lines of content that are shown in the index of the web page.