Backlinks are one of the most important and powerful assets to boost your site to the top. In our case, we are more interested in organic links. The very definition of organic backlinks remains vague, but they provide the most value for users, they look natural in context and have an anchor text that is integrated in a meaningful way.
Let's review some ways on how to acquire those links and squeeze them to the fullest.
1. Participate in link links
Bloggers love publishing posts with links to recent articles. These are quite simple to create and share. And it's also pretty easy to be included in one of those. Participating in this content is great because you can get many quality links quickly, which is really useful for SEO.
If you have an exceptional piece of content that you have created recently, you can create one of those excellent link posts. In this case, I love the appointment of Jeff Jarvis: "If you can not imagine someone linked to what you are about to write, do not write it".
To find such articles in a certain blog, you can use the backlinks checker of SE Ranking and make a good list for publication on the blog.
As soon as you publish the article, let people know and suggest that they mention its content. Send them a personal email and mention this blogger in your content.
I can say that this is a great way to help bloggers by including their posts on their site. You will definitely notice it and they will come to check your exit. And this is the first step to build relationships with them.
2. Offer your product for Blogger comments
I would like to assure you that there are many bloggers in every money generating industry who can write a review about your product. As you know, a product review is a good way to inform people in detail and usually contains a link to your website.
That is not as difficult as it might seem at first glance. Just think carefully about your offer, find bloggers in your niche, communicate with them by offering them something valuable in return and wait for their answers.
It is worth noting that asking bloggers for a review or email link is unethical and violates Google's policies. Do not be direct about it. Be more creative!
3. Run contests
Contests are excellent ways to attract the relevant audience and involve them with your brand. Many companies are using this method and I recommend you do the same.
The purpose of this method is not to make money, but to give people something fun to do. Keep in mind that contests have a high risk: if the contest is scarce or is not well executed, it can damage your reputation.
4. Work with influencers
Based on NeoReach, a factor of influence is "an individual with an online presence that has the potential to influence the opinions and behaviors of their target audience". Because these bloggers have a good fan base by making interesting and quality content, people start to trust them. and respect their opinions.
Once you make a list of influential people in your niche, you can start working with them while creating great content. Many companies in your niche have a special press section where they cover news that someone else has written about them. Take a look at these pages to get important updates, and you can create your own story on your blog.
If you get involved with influential people just for marketing, you may lose the opportunity to focus on the customer. The focus on your customers and your business will be more profitable. The best way to do this is to encourage a community and engage bloggers in a two-way conversation. Let the influencers know how their opinion influenced their business decisions.
5. Help people and ask for links in exchange.
It may sound strange, but quality links are born of relationships built naturally between websites. Cooperation, support, friendship, association, everything makes sense. Here I am not talking about link exchange; It is an illegal way to create links that can penalize your website.
There are many other things you can do to improve your website. For example:
- Translate a piece of content into a different language;
- Contribute good content to a third-party blog;
- Make a banner or an infographic for another site;
- Fix some errors or errors in a website;
- Debug a programming code for someone's project;
Simply extend a helping hand and do the work that serves your interests.
Tip: Make the most of your network.
6. Use the question and answer websites
Making and answering questions is considered one of the most effective ways to do better SEO and create quality links. Year after year, question and answer websites continue to gain popularity and become useful in helping people build a good link building strategy.
If you have something interesting and extraordinary, look for the burning problems and deliver the information. Quora and Reddit are one of the most popular websites that can include a series of unanswered questions.
What I like about these websites is that you can find some influencers and start building relationships with them. In addition, you can learn more about your industry and find the right solution to your problem. Deep answers will increase your chances of linking your content to other pages.
There are many excellent ways to get links to your website, and I have included only those that work well for me. I hope you find something useful and start creating successful link building campaigns. Cheers!